Ally Jobs

General information

Ref # 17666

Remote? No

Ally and Your Career

*

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

The Opportunity

The Card Acquisition Strategy & Advanced Business Analytics Manager will be responsible for the optimization of Ally Credit Card’s account originations marketing. They will play a critical role in the success of Card acquisitions. The Manager will collaborate across Card team building and running Card direct mail marketing & digital optimization models, prepare prospect data for campaigns, drive strategic analysis leading to improvements in prospect segmentation, targeting models and ultimately in acquisitions efficiency.

Ally work locations Wilmington DE or Charlotte NC - Hybrid schedule 3 days in office 2 days from home

The Work Itself

• The Manager will build and maintain Ally Card's marketing segmentation and targeting models for Prescreen campaigns (Direct Mail and Online)
• Work with internal and external partners to plan campaigns’ details and prepare data for execution
• Track and evaluate campaign results, identify business opportunities, and make recommendations for future campaigns
• Conduct strategic analyses of segments, products, and pricing to understand customer experience, and improve business strategy and acquisitions efficiency
• Support development of hypotheses for marketing/targeting tests, drive analyses of results and summarize and communicate insights
• Manage marketing data and integration with external data and APIs
• Use analytics and testing to optimize results
• Evaluate acquisitions and account performance data and test findings
• Contribute to processes and controls to ensure quality and compliant execution of Card campaigns

The Skills You Bring

• 4+ years of relevant experience as a Data Scientist or Business Analyst, or 2 years with Bachelor's and Masters degree in relevant field
• BS or MS in Economics, Finance, Engineering, Mathematics, Science, MIS, or similar quantitative, analytical field
• Banking, financial services, marketing and/or Credit Card industry experience preferred
• Background in digital marketing a plus
• Advanced in SQL and Snowflake required
• Strategic thinking, and strong quantitative orientation
• Ability to take advantage of open source technologies and explore emerging tools
• Well-developed interpersonal and communication skills; relationship building skills
• Self-starting, entrepreneurial mindset

How We'll Have Your Back

*

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including: * Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting. * Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs. * Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially. * Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts. * Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range:

Emerging: 110000

Experienced: 145000

Expert: 180000

Incentive Compensation: This position is eligible to participate in our annual incentive plan